Understand Instagram analytics metrics
Read public profile totals, interaction metrics, and recent-post performance.
Instagram Analytics combines public profile totals with interaction data from eligible recent posts.
Profile and interaction data
Followers, Following, and Posts describe the profile totals. Trend views show changes over time. Interaction metrics include Engagement Rate, Avg. Likes, and Avg. Comments.
Engagement rate
The account rate is:
(average likes + average comments) / current followers × 100%
It uses up to 12 eligible recent public posts. Pinned posts, posts under 24 hours old, and posts without readable interaction data are excluded.
Recent posts and limits
You can sort readable recent posts by publication time, engagement rate, likes, or comments.
These are public-data metrics, not private Instagram Insights. Reach, Impressions, and audience demographics are outside this analysis.
See History and missing data when a period lacks enough observations.